The Central State-Owned Enterprise Cultural and Tourism Support Rural Agreement Initiative Launches in Beijing

"Harmony in Villages, Journeying Together"—the central stateowned enterprise cultural and tourism assistance village initiative was launched recently at Beijing Shougang Park, guided by the Social Responsibility Bureau of the Stateowned Assets Supervision and Administration Commission of the State Council and jointly initiated by China Mobile and China Tourism Group. The initiative aims to leverage the consumer assistance experience of central stateowned enterprises, establish a rotating lead and longterm advancement working mechanism, continuously tap into the cultural and tourism resources of assisted counties across various regions, and promote local scenery and cultural characteristics to a broader market. The Stateowned Assets Supervision and Administration Commission of the State Council stated that the relevant platform will be based on public welfare assistance, promoting more precise alignment between the assistance efforts of central stateowned enterprises and the rural cultural and tourism industry. Participating enterprises stated that they will provide support in areas such as telecommunications, digital and intelligent transformation, and the supply of cultural and tourism products, helping upgrade and improve the quality of rural cultural and tourism and advance integrated urbanrural development.