Xiaoyi, Shanxi Launches a Three-Year Tourism and Culture Action Plan, Aiming to Rank Among China's Top 100 Tourism Counties and Cities

On September 28, Xiaoyi, Shanxi, held the 2026 HighQuality Development Conference for the Cultural and Tourism Industry, and released the "Xiaoyi City ThreeYear Action Plan for Advancing into China’s Top 100 Tourism Counties and Cities (2026–2028)," which clearly defines the development path for promoting the quality upgrade of the cultural and tourism industry over the next three years. Reports show that in recent years, Xiaoyi has promoted cultural and tourism development to enrich residents alongside industrial development, built a distinctive cultural and tourism brand around filial piety culture, continuously improved the "one city, one river, one lake" layout, and advanced initiatives such as joint creation of scenic areas and the development of resort zones. The number of local cultural and tourism business formats and operating entities has continued to grow. Since the beginning of this year, the city has received more than 6.9 million visitors, driving growth in related consumption such as lodging and catering. According to the plan, Xiaoyi will advance in three steps: in 2026, it will enter the middle tier of China’s Top 100 Counties and Cities with Tourism Potential; in 2027, it will move into the leading ranks; and in 2028, it will strive to rank among China’s Top 100 Tourism Counties and Cities. The city also plans to continue enhancing job creation and the overall benefits of the industry by bringing in think tank support, signing new projects, and promoting integration of "culture and tourism + all industries."