The New Changes AI Has Brought to Culture and Tourism in "Poetic Zhejiang"

During the National Day holiday, many places in Zhejiang rolled out new AIdriven cultural and tourism scenarios in clusters. From ancient pagodas that can hold conversations and museum systems that can recognize cultural relics, to immersive XR experiences and lightweight entrepreneurship models, artificial intelligence is reshaping the way local cultural tourism is presented and operated. The article points out that AI is turning cultural resources from "visible" into "interactive." Tourists can use intelligent agents to obtain routes and learn the stories behind historical allusions, and by scanning codes or taking photos, they can understand the historical stories behind cultural relics. As a result, the barriers to the dissemination of museums, cultural institutions, and ancient towns have been lowered. At the industrial level, AI is also driving cultural tourism from traditional sightseeing toward the creative and experience economy. New formats such as short dramas, XR storytelling, robot performances, and humanmachine interactive activities are boosting consumer vitality, while also providing lowercost tools for countylevel cultural tourism entrepreneurship and content production.