Spotify surpasses 300 million paying subscribers
Spotify surpasses 300 million paying subscribers, with performance and MAU also growing together See the personalized AI and audiobook expansion strategy, as well as profitability improvements
Spotify surpassed 300 million paid subscribers in the second quarter of this year. Although it raised subscription prices in some regions, paid signups increased 9% from the same period last year.
Spotify's monthly active users (MAU) in the second quarter rose 12% from a year earlier to 777 million. Revenue came to 4.8 billion euros, and operating profit to 655 million euros, up 14% and 61%, respectively, improving profitability as well.
The company is expanding its business beyond music streaming into a comprehensive audio platform through tiered subscription plans, personalized services, and expanded fitness, live performance, audiobook, and AI features.