Busan North Port shark ‘Bukangi’ drives a surge in tourists… economic effect estimated at 30 billion won

A whale shark that entered the artificial waterway at Busan North Port WaterFriendly Park is drawing major attention during the holiday period and increasing the number of local visitors. The shark has become a nationwide sensation, known by the name “Bukangi,” a blend of “Bukhang” and “shark.” On the first day of the Chuseok holiday, the 24th, more than 62,000 people had visited the park by 3 p.m., and Busan City expected the number of visitors for the day to reach 80,000. The article estimated that an economic effect worth about 30 billion won had been generated, combining increased visitors, consumer spending, productioninducing effects, promotional effects, and changes in the market capitalization of related stocks. Sales also increased at convenience stores and nearby commercial districts. Store sales around the park rose sharply after the shark sighting, and sales of portable batteries and toys also increased. Busan City and related agencies plan to monitor the shark's movement until the holiday ends and then discuss additional response measures.