"Taiwan Bro"'s pastoral life in the mainland
At a farm in Pingdingshan, Henan, ecological cultivation of Beibei pumpkins and other fruits and vegetables is carried out. Taiwan compatriot Huang Taiwan has taken root here to start a business. Word-of-mouth live streaming has boosted order-based agriculture. During peak season, the 200-acre farm employs more than 80 workers. Click to view the rural story across the Taiwan Strait
In a farm in Ye County, Pingdingshan, Henan, Huang Taiwan from Changhua, Taiwan, was busy harvesting fruits and vegetables during the autumn harvest. The 67yearold met and got to know Zhao Jianhua, a native of Ye County, 14 years ago. After getting married, he returned to Ye County to start a business, gradually settling his life on this land.
Huang Taiwan said that he was not unfamiliar with Henan, and had always longed for the rural life here. After many attempts, he chose crops more suited to the local climate in the farm, such as Beibei pumpkins, loofah, bitter melon, and cabbage, and insisted on ecological farming, using homemade organic fertilizer and physical methods to remove weeds and pests.
At first, the sales channels for the agricultural products were not stable. Later, through wordofmouth accumulation, livestreaming by influencers, community group buying, and shortvideo promotion, he gradually opened up the market and also drove contract farming. Today, the farm covers an area of over 200 mu, and during the busy farming season, more than 80 people are employed every day, many of them nearby villagers.
The local villagers affectionately call him "Taiwan Brother." In their eyes, he is kind to people and often gives everyone watermelons to cool off. Huang Taiwan said that he hopes smart agriculture will become more widely adopted, and also looks forward to the continued deepening of agricultural exchanges across the Taiwan Strait.