Zhanjiang, Guangdong Launches the Main Event for the 2026 Chinese Farmers' Harvest Festival
Guangdong's Farmers' Harvest Festival showcases the fruits of the harvest, and the main event in Zhanjiang opens lively Intangible cultural heritage performances, an agricultural products market, and live-streaming sales all kick off together, helping to advance rural revitalization
On September 23, the main event in Guangdong Province celebrating the 2026 Chinese Farmers' Harvest Festival was held at Harvest Coast in Wuhuan Plaza, Potou District, Zhanjiang City. Growers, farmers, newgeneration farmers, and buyers all took part, showcasing Guangdong's achievements in agricultural development.
The event featured intangible cultural heritage performances such as the Zhanjiang Dragon Dance, Leizhou Huangu, and Suixi lion dance. Agricultural practitioners also took the stage to share their experiences in planting, breeding, and entrepreneurship, presenting frontline practices in rural revitalization.
The Harvest Market showcased Guangdong specialty agricultural products such as Xuwen pineapples, Zhanjiang oysters, Huazhou chenpi, Meizhou golden pomelos, and Yingde black tea, and expanded sales channels through a combination of online livestreaming and offline experiences. The concurrent consumption season also provided more channels for promoting local agricultural products.