For Koreans, the No. 1 generative AI is ChatGPT, and for search, it is Naver

In a survey by the Ministry of Science and ICT, domestic users were found to use Naver the most for search, KakaoTalk for messaging, and ChatGPT for generative artificial intelligence. According to the ‘2025 Survey on the Status of ValueAdded Telecommunications Business’ announced by the Ministry of Science and ICT on the 3rd, digital platform service revenue in 2024 was tallied at KRW 161.5 trillion, up 5.4% from the previous year. Total valueadded telecommunications service revenue also increased by 15.3% to KRW 502.9 trillion. The survey was conducted among 2,500 adults aged 19 to 69, and usage rates for major services such as search, messenger, maps, ecommerce, and video sharing were generally high. The usage rate of generative AI was 78.1%, and it was high at 92.6% among people in their 20s. The multihoming rate was highest in the order of ecommerce, SNS, and search portals, and the ministry explained that familiarity and convenience have a major influence on platform choice.