Culture prospers, and the nation prospers
Culture prospers, and the nation prospers: See the rising popularity of China's fine traditional culture and the strengthening of cultural confidence Focus on Xi Jinping Thought on Culture and the "two integrations," and experience the new progress in building a culturally strong country
This short video produced by the CCTV News client revolves around the idea that "cultural prosperity leads to national prosperity" and was released on June 2, 2026. It mentions that the rising popularity in fields such as museums, cultural heritage, ancient books, and cultural and creative products reflects the growing attention from all sectors of society to China’s excellent traditional culture.
The article reviews a series of important remarks and inspection visits by General Secretary Xi Jinping since the 18th National Congress of the Communist Party of China regarding the inheritance and development of culture, and mentions the "Two Integrations" as well as Xi Jinping Thought on Culture, first proposed in 2023, emphasizing its significance for advancing the theoretical innovation of Marxist cultural theory and the building of a culturally strong country.
Overall, the video conveys that, with the nourishment of traditional culture and the integration of contemporary innovation, China’s cultural development continues to advance, also providing new spiritual strength for national rejuvenation and the exchange and mutual learning among civilizations.