Son Heung-min, clothing brand NOS7 to end operations this year
Son Heung-min ends NOS7, wrapping up the brand journey while focusing on football Check out the news of the December 31 shutdown and his future path for the rest of his playing career
Son Heungmin will wrap up the operation of his clothing brand NOS7, which he founded, at the end of this year. The brand announced via social media on the 2nd that it will conclude its journey on December 31.
NOS7 is a brand launched in 2022 by combining NOS, which is Son Heungmin's surname SON reversed, with his jersey number 7. It drew attention by introducing a variety of products such as hats and bags, and was even compared to businesses named after players, like Cristiano Ronaldo's CR7 or Lionel Messi's brand.
The brand explained that this decision to end operations reflects Son Heungmin's wish to focus more on football during the remainder of his playing career. Son Heungmin currently plays for LAFC in Major League Soccer in the United States, and this season he has appeared as a forward, recording 7 goals and 17 assists.