Kakao Entertainment joins hands with Disney to drive global expansion of K-pop IP
Kakao Entertainment and Disney collaborate on global expansion of K-pop IP Expected to expand the fan base by combining K-pop artists and the Disney universe
Kakao Entertainment announced on the 16th that it will partner with The Walt Disney Company Korea to pursue the global expansion of Kpop intellectual property (IP).
The two companies plan to combine Kakao Entertainment's IP business capabilities with Disney's storytelling assets to create a new collaboration model for the Kcontent ecosystem. They are discussing plans to roll out around 10 projects over the mid to long term that blend Kpop artists' music with Disney characters and narratives.
Kakao Entertainment said it expects this partnership to serve as an opportunity to connect Kpop artists and music with Disney's universe and broaden the global fan base. It is also reviewing practical cooperation measures, including the creation of a Kculture fund.