National Radio and Television Administration: TV drama production will reduce reliance on traffic stars
The 15th Five-Year Plan for TV dramas will promote upgrades in script creation, and the National Radio and Television Administration will launch about 100 premium drama series Reduce reliance on traffic, strengthen stories and characters, and help high-quality literary adaptations become more popular
On September 17, the State Council Information Office held a themed press conference in the series "Getting Off to a Good Start in the 15th FiveYear Plan." Feng Shengyong, Director of the Television Drama Department at the National Radio and Television Administration, said that the NRTA plans to launch about 100 outstanding TV dramas and web dramas during the "15th FiveYear Plan" period, with a focus on encouraging the industry to place script creation in a more important position.
Feng Shengyong pointed out that in the future, the industry will be guided to break away from excessive reliance on traffic stars, and to bring TV dramas back to their creative core of telling good stories and shaping good stories, while encouraging screenwriters, directors, and actors to focus more on the characters and the works themselves.
He also mentioned that the NRTA and the China Writers Association have jointly carried out a call for outstanding scripts and promoted the adaptation of literary works into film and television. TV dramas such as "The Protagonist" and "All Things Born" adapted from works that won the Mao Dun Literature Prize have already been warmly received by audiences.