Turn the harvest traffic into industrial growth

As autumn grain enters the main harvest season, regions across the country are rolling out a series of activities around the Chinese Farmers' Harvest Festival. The Harvest Festival is also gradually expanding from a cultural event celebrating the harvest into an important platform for driving consumption and industrial development. Relevant data show that the Golden Autumn Consumption Season of the Harvest Festival has cumulatively boosted agricultural product sales by more than 160 billion yuan. The article points out that promoting the integration of agriculture with culture, tourism, education, health and wellness, sports, and other fields is the key to converting festival "traffic" into industrial growth. Refining local products, using short videos and livestreaming to expand outreach, developing rural tourism to drive offline consumption, and improving mechanisms that link farmers with agricultural operations to share benefits together form the main pathways for integrated development of the rural primary, secondary, and tertiary industries. The article mentions that, by the end of 2025, the number of intangible cultural heritage workshops nationwide had reached 14,900, and China's nationwide online retail sales of agricultural products in 2025 reached 783.31 billion yuan, up 9.9% year on year. At the same time, there were already 1,597 nationallevel key villages and towns for rural tourism across the country, with rural tourism and related consumption continuing to grow. The article emphasizes that the ultimate goal of industrial integration is to enable farmers to gain more tangible income from product sales, tourism services, and cultural experiences.