Seo Kang-joon’s New Drama Starts with Early Ratings in the 2% Range
Seo Kang-joon-led ‘Not You, but Another Romance’ starts in the 2% range Despite the sluggish early viewership ratings, buzz remains alive, drawing attention to whether it can rebound
The new KBS 2TV weekend drama 'Love Affair With You, Not Me,' starring actor Seo Kangjoon, got off to a start in the 2% range in viewership ratings right from its first broadcast. The drama premiered on the 12th and recorded 2.6% for episode 1 and 2.8% for episode 2 (based on Nielsen Korea nationwide).
The work unfolds around the 10year romance and breakup process of men and women in their 30s. Seo Kangjoon plays Namgung Ho, an employee at a confectionery company, and is working alongside Ahn Eunjin. Before airing, it drew attention as his first project since winning the grand prize, but its initial performance was lower than that of his previous work or competing dramas.
In the broadcasting industry, some analysis suggests that the quiet melodramacentered narrative did not sufficiently attract the weekend drama audience. However, it was also noted that the series ranked near the top in buzz metrics, leaving room for an early rebound.