Platform competition intensifies as AI game creation spreads

As generative artificial intelligence (AI) makes it easier to create games, competition among platforms that support game development and distribution is rapidly intensifying. At the same time, as AIbased games surge, the issue of filtering out lowquality content and copycat works has emerged as a new challenge. According to the game statistics site SteamDB, the number of releases on Steam this year that disclosed the use of AI content reached 7,299, far exceeding last year's annual total. Its share of all releases also rose from 10.9% last year to 30.8% in July. This is seen as the result of vibe coding and the spread of commercial 3D assets, which have made it possible for nondevelopers to participate in game creation. In line with this trend, Meta, Roblox, and One Store are expanding AI game creation and distribution tools and dedicated spaces. Meta has unveiled AIbased creation tools, and Roblox said that numerous games have been created through tools that allow game development using natural language alone. In South Korea, One Store has opened its AI gameonly section to all developers, joining the competition for distribution channels. However, industry observers also point out that as AI has lowered the barrier to entry, quality control and responses to copyright and imitation issues have become more important. In fact, some imitation cases have led to service suspensions, and although platforms are responding with recommendation systems and exposure limits, it remains uncertain whether they can sufficiently manage the rapidly growing supply.