The State Administration of Radio, Film and Television says false pharmaceutical ads on TV channels have been eliminated nationwide
False promotional pharmaceutical ads on TV channels have been comprehensively eliminated, and broadcasting regulators continue monitoring and investigating Pay attention to the new governance measures during the 15th Five-Year Plan, and make program and advertising broadcast order more reassuring
He Biao, spokesperson and deputy director of the National Radio and Television Administration, said at a State Council Information Office press conference on September 17 that, as of the end of March this year, misleading pharmaceutical advertisements on TV channels nationwide had been completely removed.
He Biao said that radio and television authorities are still carrying out ongoing monitoring and inspections, while keeping complaint channels open to prevent any rebound of related problems.
He also said that the next step will be to continue deepening efforts during the 15th FiveYear Plan period to address violations in the broadcast of radio, television, and audiovisual advertisements, improve the order of program and advertisement broadcasting, and make viewing more reassuring for audiences.