SSG.com, For Family Month Gifts, Utility Matters More Than Price

Due to high inflation, high interest rates, and a strong won, the criteria for choosing gifts for Family Month are shifting toward practicality. SSG.com announced on the 1st that, based on an analysis of sales data for its nonfacetoface gifting service from April 1 to 26, there was a clear trend of placing greater importance on the recipient’s perceived satisfaction and usefulness than on price or brand. SSG.com summarized this trend as “CARE.” It explained that selfcare, reasonable luxury, liberation, and lasting value emerged as key keywords. Sales of skincare devices, luxury body care products, and beauty and healthcare gift cards increased, and sales of labgrown diamonds and products from famous bakeries also showed an upward trend. Home appliances that reduce household chores, such as dishwashers, dryers, and massage chairs, also sold well. Longlasting products such as unlocked phones and empty devices, as well as baby and children’s furniture and interior items, also gained popularity. Reflecting this demand, SSG.com will run an event through the 7th featuring practical gifts and will also offer coupons and discount benefits.