Local politicians turn to short-form video in Metro Vancouver

Local politicians in Metro Vancouver are increasingly using shortform video on platforms such as Instagram and TikTok to connect with voters during the election cycle. Mayors, councillors and candidates are using casual clips, street interviews and directtocamera messages to appear more approachable and to explain municipal issues in simpler terms. Vancouver Coun. Peter Meiszner said the format gets stronger engagement than posts or traditional ads, while others say it helps them reach people who may not follow political news closely. The trend has also drawn attention because it mirrors influencerstyle content and could reshape how municipal campaigns communicate. Political strategist Mike Witherly said the format can work well when it feels authentic, but it can also fall flat if it seems forced or becomes too widely copied.