How people in China are watching the World Cup now

6/20/2026

China World Cup viewing shifts to smartphones as fans stream highlights and updates See how 5G, Douyin and free mobile access are reshaping match-day habits

People in China are following the 2026 World Cup mostly on smartphones rather than TV or inperson gatherings, according to a CNBC report from Beijing. This year, Xiaohongshu secured free streaming rights through a partnership with China Media Group, while CCTV also offers mobile and smart TV viewing. But with many matches airing late at night or during working hours because of the time difference, fans are often checking highlights and updates online instead of watching full games together. The article says the change reflects China’s broader shift toward mobile and digital video consumption, supported by widespread 5G access and shortvideo platforms such as Douyin. It also notes that Chinese tech firms are involved beyond the domestic market, with Tencent Cloud supporting World Cup streaming across several AsiaPacific regions.