OpenAI expands ChatGPT ads pilot to new markets
OpenAI ChatGPT ads expand to new countries as pilots test relevance and trust See which markets are next and how the rollout could shape ChatGPT's future
OpenAI said it is expanding its ads pilot in ChatGPT beyond the U.S., with new tests planned in the United Kingdom, Mexico, Brazil, Japan, and South Korea in the coming weeks. The company said the pilots will help it evaluate how ads perform across different regions as it continues to refine the experience.
The announcement follows earlier pilot updates from March 26, 2026, when OpenAI said initial results were encouraging and that the test would move into Canada, Australia, and New Zealand. The company said it had seen no measurable impact on consumer trust metrics, low ad dismissal rates, and improving relevance as feedback came in.
OpenAI said ads are intended to support broader access to ChatGPT while keeping answers independent, conversations private, and user controls intact. The company added that ads are not shown in some sensitive contexts and that businesses can sign up for future updates if they want to advertise in ChatGPT.