avatarin builds a 24/7 retail agent with GPT-Realtime

avatarin, an AI customer service company from ANA Holdings, has partnered with Yamada Holdings to create a multilingual shopping agent for Yamada Denki using OpenAI’s GPTRealtime. The system is designed to provide voice and text support around the clock, helping shoppers ask questions, compare products, and make purchase decisions even outside store hours. In a twoweek public campaign on Yamada Denki’s online store, about 30,000 people used the agent and 92% of survey responses were positive. avatarin said the agent combines retrievalbased product information with natural conversation and uses followup questions to better understand customer needs. The company says the project shows how AI can capture retail expertise and turn it into a consistent experience across digital and physical channels. It also suggests that conversations with customers can generate useful insights for service and marketing improvements.