Apple warns of price increases as memory shortages deepen
Apple prices may rise as AI-driven memory shortages lift component costs See which iPhones, Macs, and iPads could cost more as supply pressure grows
Apple says it may raise prices on some products as a global memory shortage driven by AI demand pushes up component costs. CEO Tim Cook described the situation as unavoidable and said the company may use its balance sheet to help ease supply constraints.
The shortage has been fueled by strong demand for memory used in AI chips, which is affecting smartphone, PC, and data center supply chains. Analysts said the pressure is spreading across the industry, and even large companies like Apple are not fully insulated from higher costs.
Possible price increases could affect premium iPhones, Macs, and iPads, while Apple continues to target lowercost buyers with recent budgetfocused product launches. The company is also increasing memory in newer devices to support ondevice AI features, which will be limited on older models.