Netflix, Disney and YouTube eye U.S. World Cup rights

FIFA World Cup rights draw Netflix, Disney and YouTube as U.S. bidders Bidding could hit $2B per tournament; see who may win the 2030 and 2034 deals

Netflix, Disney, and YouTube are among the media companies interested in the U.S. broadcast rights for the 2030 and 2034 FIFA World Cup tournaments, according to people familiar with the talks. FIFA is expected to begin formal discussions with potential partners in the next three months. The organization is considering selling English and Spanishlanguage U.S. rights together, a move that could increase the price and make the package more attractive to major bidders. Media executives are reportedly budgeting between $1.5 billion and $2 billion for each tournament. Fox currently holds the U.S. Englishlanguage rights, while NBCUniversal’s Telemundo has the Spanishlanguage package through 2026. Other companies, including Amazon and Apple, could also enter the bidding process.