Vancouver bar uses creative spelling to avoid FIFA trademarks
Vancouver beer bar World Cup workaround turns a thrift-store trophy into a clever draw Avoid FIFA trademark trouble while boosting buzz and seeing how local shops adapt
A Vancouver beer bar has come up with a playful workaround to promote the World Cup without using FIFA’s protected branding. The Magnet in Vancouver built its own makeshift trophy from thriftstore items and labeled it the “Pheephaa Werld Kupp” trophy.
The idea is meant to draw attention during the tournament while avoiding trademark problems. FIFA has strict rules for businesses that are not official rights holders, and some Metro Vancouver companies have already been warned about using World Cuprelated language or imagery.
The article also notes that other local businesses have been affected. In one case, a Vancouver pet supply store stopped advertising soccerthemed bears after being told it could face fines for implying a FIFA connection.