OpenAI introduces new ad format and measurement tools for ChatGPT

OpenAI said it is adding a new visual ad format in ChatGPT, along with expanded measurement tools and brandsuitability features for advertisers. The company said the update is designed to help businesses show products and services in a more visual way while keeping ChatGPT’s answers independent. The new format will first be tested in image generation in ChatGPT and will be clearly labeled and separated from generated images. OpenAI said the test will begin later this month in the US with a limited group of advertisers. The company also expanded its measurement partnerships and integrations, including support for conversion data, attribution, reporting, and incrementality testing. OpenAI said these tools are intended to help advertisers understand campaign impact while preserving conversation privacy and user control.