Amazon requires sellers to label AI-generated people in product images

Amazon is requiring thirdparty sellers to label product images and videos that include AIgenerated people after New York passed a law expanding disclosure rules for synthetic performers in advertising. The policy applies to product listings and A+ content, such as videos and graphics, and asks sellers to add specific metadata before uploading the material. Amazon said the change is meant to reflect the new state disclosure requirements. The company said the label will be shown to shoppers when applicable, though it did not explain exactly how it will decide when a label is needed. The rule does not apply to content featuring TV, video game, or movie characters, and it also excludes real people that have been altered with AI. The move comes as Amazon continues to expand its use of AI across its marketplace tools and seller services. The article also notes that several other major platforms have introduced labels for AIgenerated content, while U.S. federal law does not yet require such disclosures.