World Cup fans boost beer sales in host cities

World Cup beer sales surge as fans flood host city bars and pubs See how Boston, Vancouver and Toronto are keeping taps flowing

Soccer fans attending the World Cup are driving a surge in beer sales in several host cities, including Boston, Vancouver, Toronto and Dallas, according to bar owners and local reports. In Boston, pubs serving Scottish supporters said demand has been unusually high, with some venues relying on emergency deliveries to keep taps running. Similar spikes have been reported in Vancouver and Toronto, where bars say they have increased orders to meet matchday crowds. The tournament has drawn large numbers of visitors to host cities across Canada, the United States and Mexico since kickoff on June 11. Bar owners say the influx of visiting fans has lifted business, while also creating logistical challenges for suppliers trying to keep up with demand.