McDonald’s outlines expansion plans with remodels, training and restaurant upgrades
McDonald’s NEXT strategy targets upgrades, training, and franchisee support See how ArchIQ and new investments aim to boost sales, margins, and growth
McDonald’s said it will invest heavily in restaurant upgrades, employee training and franchisee support as part of a new growth strategy called McDonald’s NEXT.
The company plans to improve equipment, technology and operations across its restaurants, including an AIpowered system called ArchIQ and a multiyear training program designed to improve consistency and service quality. It also expects to provide billions of dollars in financial support to help franchisees fund remodels and other changes.
McDonald’s said the initiative is aimed at strengthening sales and margins over the coming years. The company is also targeting growth in chicken and beverages, while continuing to defend its position in beef. More details were scheduled to be shared during an investor presentation in Chicago.