Cars24 scales customer conversations and internal workflows with OpenAI

Cars24, an automotive marketplace operating in India and with businesses in the UAE and Australia, says it is using OpenAI tools to support both customerfacing services and internal operations. The company focuses on buying, selling, financing, resale, and aftersales support in a market where car transactions are often manual and spread across multiple steps. To handle a large volume of customer interactions, Cars24 built voice and chat agents with OpenAI APIs. These agents help buyers compare cars, book test drives, explore financing, and receive followup support. On the seller side, they collect vehicle details, schedule inspections, send reminders, and reengage customers who had dropped out of the process. Cars24 also uses ChatGPT Enterprise and Codex across its central teams. Product, engineering, finance, legal, marketing, and operations staff use the tools for tasks such as ticket management, workflow automation, reporting, and reviewing purchase requests. The company says about 600 employees use the tools, with high daily adoption, as it moves toward a more AIdriven operating model.