MLS looks to World Cup momentum ahead of schedule shift

6/12/2026

MLS World Cup boost: see how the league plans long-term growth and fan gains Discover the schedule shift, ticket promo, and strategy that could build lasting interest

Major League Soccer is using this year’s World Cup to help shape its next phase of growth. The tournament begins Thursday in Mexico City, and MLS Commissioner Don Garber said the league wants to turn the extra attention into longerterm interest rather than a shortlived boost. A major change is already planned for next season. Starting in summer 2027, MLS will move from a springtofall calendar to a summertospring format that matches top European leagues. League officials say the shift should improve scheduling, align transfer windows, and make MLS more competitive in the global soccer market. MLS is also trying to keep fans engaged during the tournament period. Twentytwo clubs have joined a promotion that offers firsttime attendees a free ticket, while the league has paused play so players can participate in the World Cup. Garber said the league is no longer dependent on the U.S. team’s results, though a strong run could still help raise interest.