KFC shifts menu toward boneless chicken and new drinks

KFC is rolling out a broader menu strategy centered on boneless chicken, new sauces, and expanded drink offerings as it works to improve its position in the competitive fastfood chicken market. The Yum Brands chain said the plan includes updated tenders, a new “Dunked” menu line, and a drink subbrand called Kwench by KFC. The company is also testing new restaurant designs meant to create a more engaging dinein experience. KFC is facing pressure in the U.S. from rivals such as ChickfilA, Popeyes, Raising Cane’s, and McDonald’s, while its international business remains a key growth driver. The chain reported modest samestore sales growth in its latest quarter as it continues efforts to strengthen its brand and win back market share.