Cannabis shops expect sales lift from World Cup crowds

Cannabis retailers in Toronto and Vancouver brace for World Cup sales gains Fans and tourists could lift demand near stadiums—see which stores are ready

Cannabis retailers in Toronto and Vancouver are preparing for a possible sales boost as the World Cup begins next week. Distributors in British Columbia expect a modest rise in demand on match days, especially in downtown Vancouver. In Ontario, officials estimate some stores near tournament activity could see sales increase by about 10 per cent. Some shop owners are also adjusting inventory for visiting fans and tourists. In Toronto, one retailer near the stadium is stocking novelty items, while a Vancouver chain has ordered more vapes and beverages in anticipation of extra traffic.