Arthur and Josh Blank discuss Atlanta’s World Cup plans and fan-friendly prices

Arthur Blank and his son Josh talked about Atlanta’s preparations for the 2026 World Cup, including the city’s role as a host for eight matches and the opening of the Arthur M. Blank U.S. Soccer National Training Center. The article highlights Blank’s focus on keeping the fan experience affordable and welcoming. Atlanta’s transit fare will stay at its usual rate, the World Cup Fan Fest will be free, and stadium concession prices will remain low, including $2 drinks and $2 snacks. It also traces the Blanks’ broader involvement in soccer through Atlanta United, the city’s new NWSL expansion rights, and U.S. Soccer investment. Both father and son said they hope the World Cup will help grow the sport in the United States.