Goldman Sachs launches private markets platform for wealthy investors

Goldman Sachs has introduced a new private markets platform aimed at wealthy clients and family offices that want direct access to stakes in private companies. The platform combines the bank’s existing alternatives business with two new teams focused on direct investments in individual private companies and on helping clients trade those holdings. Goldman said the effort is meant to meet growing demand for access to laterstage private firms before they go public. The move reflects both Goldman’s continued push into wealth and asset management and the broader trend of companies staying private longer. The bank is also expanding services around secondary transactions, giving clients a way to buy and sell private shares and seek liquidity from existing investments.