B.C. wineries look to direct sales as U.S. tariff threat grows

British Columbia wineries are weighing the impact of new U.S. tariff threats at the same time as Canada moves to make it easier to sell alcohol across provincial borders. On Tuesday, nine provincial premiers signed an agreement in principle to allow directtoconsumer alcohol sales from one province to another. Industry leaders say the change could help wineries reach more Canadian customers, but the final rules, fees and timelines still need to be worked out. The concern has grown after U.S. President Donald Trump threatened 50% tariffs on a range of Canadian goods, including wine. While only a small share of B.C. wine is exported to the U.S., producers say higher tariffs could make those sales uncompetitive and add pressure to the sector. Wineries and industry groups are calling for a simpler system with fewer barriers, while also pushing for broader market access within Canada.