OpenAI introduces AI-powered advertising tools for ChatGPT

9/16/2026

ChatGPT ads add Sponsored Agents, campaign tools, and app integrations for brands Manage ads in ChatGPT Work with prompts, then review AI updates before you launch

OpenAI said it is adding new AIpowered advertising experiences to ChatGPT, including a tested feature called Sponsored Agents that lets users continue a conversation with a business after clicking an ad. The company also said advertisers can use prompts in ChatGPT Work and new tools in Ads Manager to create, update, and analyze campaigns more easily. Suggested copy, imagery, and text customization are part of the rollout, with businesses able to review changes before using them. OpenAI is also linking ChatGPT Ads with HubSpot and Shopify, starting with USbased users, so businesses can manage campaigns within tools they already use. The company said the updates are part of building an AIcentered advertising platform.