Higgsfield AI launches new video features with GPT-6 Astra
Higgsfield AI uses GPT-6 Astra to speed video ad creation and product development Create ad variations faster, test smarter, and launch creative features with ease
Higgsfield AI says it used GPT6 Astra to speed up both product development and video ad creation for small businesses. The startup, based in North America, works on endtoend AI video workflows for creative teams and marketers.
According to the company, GPT6 Astra helped one engineer ship new exploration features in about a day by supporting longhorizon planning and multistep work. Higgsfield also uses the model to turn a single ad prompt into multiple variations, including versions tailored for different countries.
The company says these tools make it easier for businesses to create and test video ads while helping Higgsfield bring new creative features to market faster.