Tim Cook calls Apple’s hybrid AI approach a competitive advantage

Apple CEO Tim Cook told analysts that the company sees major opportunities in artificial intelligence and plans to use AI features to support iCloud subscriptions. Cook said Apple’s strategy of running some AI tasks directly on iPhones and Macs gives it an edge over rivals that depend more heavily on large cloud data centers. He said ondevice processing could help Apple deliver AI features while keeping some data local and reducing cloud use. The comments came as Apple prepares to roll out an updated Siri and broader Apple Intelligence features. For more complex AI tasks, Apple will still rely on outside cloud infrastructure, and Cook said the company does not yet have a complete pricing plan for AI, though iCloud+ upgrades could become part of the monetization strategy.