Why Star Wars has remained popular with fans

Star Wars Day on May 4, also known as May the 4th, has become an informal holiday for fans of the longrunning science fiction franchise. In Calgary, fans at the Calgary Expo reflected on how the films and shows have stayed meaningful across generations. Several attendees described how Star Wars became part of their family routines and childhood memories. Some said the stories, characters, and costumes helped shape their interests, while others pointed to themes of rebellion, hope, and resistance that still resonate today. The article also notes that the celebration’s name comes from the familiar line “May the Force be with you,” and that its origins are often linked to a 1979 newspaper ad in the United Kingdom. With the franchise approaching its 50th anniversary, fans and actors alike continue to treat it as a shared cultural touchstone.