Independent cinemas push for wider access to Canadian films

A group representing independent cinemas across Canada says its members already account for most box office revenue for Canadian films, but that the industry needs better systems to help more local titles reach audiences. The Network of Independent Canadian Exhibitors, known as NICE, surveyed 16 independent cinemas over seven weeks in spring 2026. The group says the results point to two main barriers: studio booking rules that can block smaller theatres from programming other films for weeks at a time, and low awareness of Canadian releases among cinema operators. NICE says some major studios require theatres to give a film a full run on every screen, making it difficult for singlescreen cinemas to book Canadian movies. It also found that many theatres had not even heard about some eligible Canadian releases during the survey period. The group is promoting its Canadian Movie Marketplace, an online tool designed to make upcoming domestic titles easier to find. Independent programmers and distributors quoted in the story said better promotion and a centralized listing could help theatres discover and book more Canadian films. NICE’s report also suggests policy changes and points to other countries with stricter rules for exhibitors. The group says practices such as the unofficial “zone system” can also limit where Canadian films play. Telefilm Canada said it is working on initiatives to connect audiences with Canadian films and support independent cinemas.