Why Quebec has not yet joined Canada’s direct-to-consumer alcohol deal

Nine Canadian provinces have agreed to let wineries, distilleries and breweries sell alcohol directly to consumers in other provinces, but Quebec has not signed on yet. The deal is meant to reduce interprovincial trade barriers and could make it easier for producers to reach customers across Canada. Quebec Premier Christine Fréchette said the province supports the goal of the agreement, but it would need changes to provincial law before it can take effect. She said those amendments could be introduced when the legislature resumes. Some economists and industry observers say Quebec may be weighing legal, financial and technical concerns, including how the province’s liquor monopoly would be affected and how revenue or surcharges would be handled. They also note possible trade issues if foreign producers argue they should receive similar market access. Small producers in Quebec are urging the province to join. They say direct sales would open new markets, reduce barriers to entry in other provinces and give consumers more choice. The agreement comes as the United States has announced new tariffs on many Canadian goods, including alcohol, adding pressure to expand domestic trade.