LeBron James teases Polymarket partnership

LeBron James Polymarket partnership teases a football-focused campaign See what the new collaboration could mean as prediction markets expand

LeBron James has hinted at a new partnership with prediction market platform Polymarket in a social media post on Saturday. In a short video posted on X, James appeared in a Polymarket headquarters setting and wrote, “Welcome to Polymarket HQ. Coming soon. In partnership with @Polymarket.” The post suggests a broader campaign centered on football, according to a person familiar with the matter. The deal terms have not been made public. The move comes as Polymarket and other prediction market companies expand their sportsrelated partnerships with athletes, teams and leagues ahead of the fall sports season.