Amazon and Microsoft adjust cloud gaming plans

Amazon and Microsoft are changing their cloud gaming approaches as they try to reach different types of players. Microsoft said it will test an adsupported way for Xbox users to stream games they already own. The pilot will be available to Xbox Insider Program participants and will limit sessions to one hour. Amazon, meanwhile, plans to place its Luna cloud gaming service inside Prime Video, making it easier for Prime subscribers to find. The company is focusing on casual players rather than trying to compete directly with console makers. Both companies have struggled to make cloud gaming broadly popular, in part because internet latency can affect gameplay. The article also notes that Amazon has reorganized its gaming unit and that Microsoft continues to adjust Xbox as it looks for growth.